Master Your Message: Using Storytelling to Highlight Your Signature Offer

"Storytelling helps to shape your reader's social and emotional connection to you, your business, and your brand...Everybody wants to buy something. The purpose of your content and copy is to get them to buy from you." - Tiffany Lewis

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Do you remember sitting on the carpet in school or at the library during story time, listening to your teacher reading a book in different voices and showing pictures as they go? Think back on the different emotions you had as they read to you. Storytelling is a huge part of our lives, even now as adults! Through storytelling we can ignite the 5 senses with our words and affect our audience in a number of ways!


Through her study and experience, Tiffany Lewis has learned how to write content in a way that tells your story and resonates with your ideal audience. Listen in to today's episode to learn why storytelling is important for your business and how to better connect with your readers in a way that keeps them coming back for more.



Quotes I loved:


"Everyone has a story to tell. Everyone has experiences that shape who they are. It is just all about the delivery."


"The art of storytelling is the number one tool to connect with your audience. Copy particularly, storytelling via writing, is the one business thing you have to have. Words drive your business."


"Storytelling helps to shape your reader's social and emotional connection to you, your business, and your brand."


"You want your reader to be so immersed in whatever your story is that they are like 'I need to work with this lady,' or 'I need to buy this product.' You want them to come back for more and more so you can feel that really strong connection with them."


"Everybody wants to buy something. The purpose of your content and copy is to get them to buy from you."



In this conversation, we covered:

  • What is brand storytelling

  • Importance of storytelling for your business

  • How to write copy using the "hook, story, offer" formula

  • 5 reasons people make purchases

  • How to connect with your readers using the 5 senses

  • The 5 copy checklist items to ensure excellent content


Where to connect with Tiffany:

Website

Instagram

Facebook

LinkedIn

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