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Launching An Online Course With Confidence And Clarity

"It is so important to make friendships and real relationships online. Don't be afraid to reach out to people. Don't approach people because you have an offer. Approach people to add value and create a relationship." - Glenn Allen

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Glenn Allen - Michelle Hagen

With a worldwide pandemic rocking our worlds this past year, many people have had to unexpectedly switch gears, with millions becoming stay-at-home/work-from-home parents seemingly overnight. During this major transitional period, many have turned to online courses as a way to work from home and continue to make money during the Pandemic. Glen Allen is "The Go-To CMO of Digital Course Launches" and helps entrepreneurs turn their expertise into digital courses and membership sites. Listen in to today's episode to learn how you can catapult your business forward with a clear, confident, and successful online course launch!

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Don't have time to listen right now? Or maybe you're rocking a sleeping baby? Scroll down to read the transcript of today's episode!

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Michelle Hagen 0:00

Hi, Glenn, welcome to the podcast.

Glenn Allen 0:02

Thanks, I appreciate you having me on.

Michelle Hagen 0:05

I am excited to dive into courses which have been like the boom of this last year. But first tell us what's new in your world? What is the new and up and coming things that 2021 are the pandemic brought to you this year?

Glenn Allen 0:22

Well, first of all, you know, of course, homeschooling has been a big thing, but it's been taken off my plate. I'm divorced. And fortunately, my ex has been gracious enough to take it over. So that's freed me up big time. So I'm super excited about that. Beyond that, I just feel like I'll ever do is talk to people through a screen all the time. So I'm getting a little bit burned out about that. I'm just ready to so ready to just like, go to a coffee shop and hang out with people? I don't know.

Michelle Hagen 0:54

Yes, I feel the same way. And it's like even, I mean, podcasting was always virtual. But I guess I started this in the pandemic. But it's like this weird thing of being like, you and I are friends. Like we have talked to each other virtually so many times, but never have like, actually been in the same room to breathe the same air like it is like it's like, I just want to hug people and be like, Oh my gosh, I finally couldn't see your face. For sure. I feel the exact same way. And I'm so glad homeschooling got taken off your plate. I know you and I, at the beginning of the school year had been chatting about like, what are we going to do? And how do we find the right homeschool? And how do you balance it all? I would love for you to kind of dive in because I know you have your kids part time. But what does it look like for you being a dad? Because I feel like no one ever asked the question of like your dad, how do you do it all but you're a single parent. So what does it look like for you on a normal day when you're working and you have kids.

Glenn Allen 1:52

So they go to their mothers for a week, and then they come to me for a week. And they have you know, homeschool homework to work on. And during that time, it's generally pretty quiet. Other than I hear a lot of like, my daughter who's mini mom, she's 10 yelling at her two younger brothers, you know, waiting, you know, so she keeps them on task. But sometimes I have to like it. I'll hear that while I'm like on a podcast or on a call with somebody and people are pretty gracious about it. Fortunately, um, but you know, generally speaking, luckily, they love to play outside, it's been crazy snowy, and there's a park directly across the street from my house where they're sledding all the time, that keeps them busy. But it is it is a lot of just kind of get on a call, try to just hope that they're not going to come bothering me, but all the time, like, they'll just like come over and like my corner, I'll be talking like this. And I'll try to keep my thoughts together. And I'll lose my frame, like what I'm saying, because in the corner is my son with like a sign that says like, Can we go to ollie and Jordan's house. But, I mean, it's at the same time, I have to remember like, I wouldn't have this opportunity to you know, spend time with them if I was still working in an office. So it's, nonetheless,

Michelle Hagen 3:08

yeah, and I think the pandemic has kind of opened this door for working parents again to like normalize it like before it was you have to be at work and your kids cannot interrupt ever. And I love how it is now normalize the working parent again, and kind of shed the light of how much a parent is doing. While they're you know, they're still a parent and they're working, you know, like, we only can fill so many buckets in so many ways. And I agree it's the exact same way for me even today is a like a snow day for one late start for the other and I told my husband I was like, it's okay, it's Glenn, if that's your comes up in interrupts he gets it so it's okay, and we'll just edit it out. But that is the world that we are living in. And, but it's also like a great thing that I hope that some of that stays when we go back, like having the grace of a parent who has their kids at home with them to still know that they're working, but maybe still have a toddler on the couch watching TV while they're trying to get some work done.

Glenn Allen 4:10

I totally agree. It's funny because I worked, you know, I landed like an absolute dream job. And we had, we had worked from home but it was like you couldn't you know, you couldn't really abuse it. You can only use it so often. And I always kind of felt guilty if my kids are home and I was dealing with them and tending to that, but they're pretty gracious about it. Because the founder, you know, she started that business with her twins and older daughter. So it's like she had also three kids around my you know, around my age, doing the same kind of thing. So she's always been cool about it. But there was a point where finally they just decided there's just not enough activity in the office. It's kind of boring when everybody's working from home and so they decided for the morality office. They're going to end work from home and that was before a quarantine. Nevermind, don't come into the office at all.

Michelle Hagen 5:04

Oh, man, that's kind of it's so interesting. And even for me, quarantine went, I was out of town traveling. And I like self quarantine because we knew that we should, but it like hadn't really been in lockdown. And then we went into quarantine and my husband at home. And yeah, it all has changed, which a lot of things have changed in this year, which speaking of we've seen, I mean, courses were popular, but I feel like we have seen this massive boom in courses and people using their knowledge and sharing their knowledge. And it's amazing what people are creating, and you're an expert on courses. So I thought like, let's talk about this. And how do we know when we're ready to create courses? And when people you know, have now been home, and a lot of people have created side hustles? When do we even know like, Okay, it's time to create a course?

Glenn Allen 6:00

Well, there's so many people who I mean, they're just either they're just tired of their job, and they want to start an online business, or they're realizing that their situation is secure, because they've been furloughed, or, you know, they can't do the in person thing. And so they have to make a switch. So there's Yeah, there's this huge influx of people who are saying, like, I gotta make a course. And I think the challenging thing there is, so many people don't even know how to, I guess, number one, market a course. And then there's like a million launch strategies, even though there's like, predominantly, you know, one or two really popular ones, they're not really one size fits all. And then the other thing is, some people just don't have experience coaching, training or teaching people. So I always say like, if you've never actually had experience, either doing a workshop of this material or breaking, want to make a course out of, or you haven't been paid to teach it in some kind of way, or you're not consulting and coaching on it, do that first. Because otherwise, you're going to put a ton of time into something that you're not sure people actually once and I see this happen all the time, they come to me like, you know, I've got this course, can you help me it's not selling? And I look at it, I'll say, Are you sure people actually want this? It's not just even just validating, which is one thing, you know, a lot of people are taught to do, you know, get on, get on a bunch of calls with a bunch of people and say, Hey, would this be helpful to you? Because I see people do that, too. And the people on the other line will be like, yeah, that sounds helpful. But that's not validating it. Actually, teaching people how to do something. And then learning the fact that they don't think the way you do you know, like, I'm an expert in a bunch of different things in the music world. And I used to be a music teacher, it's how I got into this whole thing. And what I was finding is the way I think and the way I approach music, and my mindset around it was very different than other people, they would say, like, what is the hardest instrument you play, you know, because I play 11 instruments. So they'd be like, you know, is guitar harder than saxophone or is drums harder, because you have to use all your limbs, and I said, none of that. Because music is not hard, or easy. It is only familiar or unfamiliar, in the same way. You know, like speaking English is not hard or easy to us. It's just familiar to us. And if we want to learn another language, it's challenging. But to that native speaker, it's not because they're familiar with it. So it's just all familiarity, right? Just change your mind on that. And so, you know, I started learning those kinds of things about my students that they had these kind of like, assumptions like, and some of them were flat out wrong. Like, you know, once you get to a certain age, you're never gonna learn as fast. Well, we've, we've just proved that with with research. Little kids have an advantage of learning music and all these different things. It's like, No, they don't, they just approach learning a little bit differently. So when you have those kinds of insights, you're able to bake those into the way you teach, and come up with your own proprietary processes. Because I guarantee you're going to repeat yourself over and over, the more you do it in certain areas, and you're gonna get noticed, there's kind of a trend in what people struggle with that maybe you didn't, because you have the expertise. Mm hmm. You're ready, I think, when you you have a process, maybe even your own proprietary process, you know, some systematic things that you know, and you know, where people are gonna struggle along the way and you kind of, you can sort of preemptive